The Raley’s Companies recently introduced an impactful discount program designed to honor military personnel and first responders, along with their families. This initiative offers a 10% discount applicable to both in-store and online purchases. It’s available on the first Tuesday of each month and on significant national holidays such as Memorial Day, Independence Day, and Veterans Day.

This program aims to recognize a broad array of service members, including active-duty military, veterans, and their families. First responders such as firefighters, police officers, paramedics, and EMTs are also eligible, expanding the benefits to a diverse group that serves communities nationwide.

Shoppers can access the discount effortlessly by presenting their identification cards or using their loyalty program numbers. Keith Knopf, president and CEO of The Raley’s Companies, expressed gratitude, stating, “We are truly humbled by the dedication of our nation’s military and first responders.” This sentiment encapsulates the company’s commitment to appreciating those who work tirelessly for public safety and security.

With over 230 locations across multiple states and Tribal Nations, Raley’s Companies showcases its corporate responsibility by investing in the welfare of those who serve. This initiative not only enhances customer loyalty but also sets a precedent for other retailers aiming to incorporate similar community-supporting measures into their business models. By launching this program, Raley’s reinforces its position in the retail space as a socially responsible organization that values the contributions of service members and their families.