Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk

Mistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand in the past 12 months due to privacy concerns. Establishing a higher trust level is no longer an either/or alternative; it is becoming an increasingly important basis for digital retailers’ success if not survival. The post Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk appeared first on E-Commerce Times.