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Shoppers Are Splitting the Bill When Buying in Bulk

In an increasingly budget-conscious environment, grocery shoppers are adapting their purchasing strategies. Research from Advantage Solutions reveals a notable trend: one-third of consumers are now buying bulk items and splitting the costs with others. This approach emerges as a practical solution to manage rising food prices and inflationary pressures.

The recent survey of 1,000 shoppers highlights that 41% are open to sharing large orders to reduce overall grocery bills. According to Jill Blanchard, president of enterprise client services at Advantage Solutions, this shift is significantly influenced by economic factors. Larger packages tend to offer a lower price per unit, encouraging shoppers to coordinate purchases among family and friends. Notably, 78% of bulk buyers cooperate with family members, while 42% split costs with neighbors and friends.

The survey also indicates a preference for bulk purchases, particularly fresh meat and seafood (44%), followed closely by pasta and rice (43%), and beverages (39%). This pattern reflects a new trend towards creating personal distribution networks for everyday essentials.

Technological innovations are poised to facilitate this behavior. Blanchard points to emerging apps designed for group purchasing, similar to ride-sharing models, which could further streamline the bulk-buying process. Such tools respond directly to consumer needs, easing the financial burden many face today.

Additionally, while bulk purchasing is gaining traction, smaller sizes are emerging as a necessary alternative for households on fixed incomes. This highlights a diverse marketplace where retailers must adapt to varying consumer needs, ensuring they offer both bulk options and more accessible smaller packages.

As food inflation continues to challenge households, it’s evident that consumers are exploring creative ways to stretch their budgets. Retailers can capitalize on this trend by enhancing loyalty programs and promoting bulk buying options, ensuring they remain relevant in a competitive landscape.