The back-to-school (BTS) season offers supermarkets a chance to capitalize on heightened consumer spending, especially as shoppers seek value amidst rising costs. Many consumers are turning to private label products, exploring less expensive retailers, and hunting for promotional deals to cut their expenses. Although inflation impacts remain, the shift in buying behavior necessitates that retailers adapt swiftly to market demands.

Retailers must avoid one-size-fits-all pricing strategies due to the localized nature of BTS, where school start dates and tax-free holidays can vary by state. Retailers can increase sales during this season by employing data-driven pricing strategies that reflect local market dynamics. Analytics can guide supermarkets in forecasting demand and identifying the best pricing tactics tailored to individual markets.

Promotional strategies play a crucial role here. Retailers focusing on everyday low prices (EDLP) may find opportunities to adjust pricing lower to attract budget-conscious consumers. In contrast, those employing high-low pricing models should continue leveraging promotions during BTS.

Supermarkets should also rethink their markdown strategies. Common missteps include delaying clearance actions until post-season or undergoing nationwide markdowns without local adjustments. Instead, timing and product clearance should be informed by real-time data.

This BTS season represents an opportunity for supermarkets not only to increase foot traffic but also to lift basket sizes, translating into more significant sales and customer loyalty. Adopting advanced analytics and localization can set supermarkets on a path to success during this critical shopping period.