In a recent episode of the TWIG Podcast, Fresh Thyme Market President Liz Zolcak shared insights on how the organic grocer carves out its niche in a competitive healthy market. She outlined Fresh Thyme’s brand strategy, which hinges on three core pillars: Quality, Experience, and Community.

Zolcak emphasized the importance of Quality, declaring that it transcends merely selling products. “It’s really about having a refined assortment that meets our customers where they’re at,” she explained. This approach includes tailored offerings that cater to specific customer segments in various stores. To stay ahead of trends, Fresh Thyme staff analyze emerging health trends and even publish a Midwest Trends report to guide their product selection.

The second pillar, Experience, is integral to Fresh Thyme’s identity. Zolcak pointed out that enhancing the shopping journey is essential, with engaging activities like live cooking demonstrations and frequent tastings. She credits the grocer’s strong customer engagement to a well-supported team. “It’s so important to reward and invest in our team members,” she stated.

Community engagement marks the final pillar. Fresh Thyme hosts events that connect local bakers and artisans with shoppers, reinforcing their commitment to serving and uplifting the neighborhoods they operate in. An example is their “better-for-you” birthday cake contest, reflecting how they encourage local talent while strengthening communal ties.

As Fresh Thyme celebrates a decade of service, Zolcak conveys an optimistic future by focusing on optimizing customer convenience across all shopping platforms. By fostering a passionate team and a thoughtful strategy, Fresh Thyme aims for continual growth in an increasingly health-conscious marketplace.

For listeners interested in grocery retail trends, this episode of the TWIG Podcast offers valuable lessons on differentiation and community involvement in business strategy.