Walmart has taken a significant step in enhancing its Walmart+ membership by partnering with Burger King to deliver exclusive dining benefits to its members. Starting on August 22, Walmart+ members can enjoy a 25% discount on any digital order from Burger King. Additionally, from September onwards, members are entitled to a complimentary flame-grilled Whopper with any purchase made every three months. This collaborative initiative aims to address the needs of modern consumers who seek convenience and value.
The integration of Burger King into the Walmart+ membership reflects a smart adaptation to the fast-paced lifestyles of many Americans. With busy schedules, grocery shopping and meal preparation can often feel burdensome. Insights from EnterpriseAppsToday highlight that the average American frequents fast-food restaurants several times a week. This new partnership serves as an acknowledgment of that reality.
“Introducing a Burger King benefit within the Walmart+ membership is an exciting development,” said Venessa Yates, Senior Vice President and General Manager of Walmart+. “We consistently strive to focus on our members by enhancing our offerings, reinforcing our commitment to deliver value and convenience. We believe our members will find these savings beneficial, and we look forward to this collaboration with a well-known brand like Burger King.”
Pat O’Toole, Chief Marketing Officer at Burger King North America, echoed this sentiment, stating, “Burger King has a long-standing reputation for delivering high-quality products at great value. This partnership is a natural fit as it complements Walmart’s approach. We are eager to be the first dining partner of the Walmart+ program, providing extra savings for members on their beloved flame-grilled favorites.”
Members can redeem these new benefits through the Burger King app or the Burger King website. To activate the offer, Walmart+ members must link their membership to an existing Burger King Royal Perks account or create a new one free of charge. Once this account is linked, accessing discounts becomes seamless; members can explore offers via the app or website, select a participating location, add the discount to their cart, and move forward with their order.
The Burger King benefit comes at no additional cost to Walmart+ members, enhancing the overall value of a membership that costs $98 per year or $12.95 monthly. Walmart+ members already enjoy a suite of benefits that include free store deliveries, zero minimum shipping fees for online orders, travel discounts through Expedia, video streaming with Paramount+, and the opportunity to return items from home.
Walmart’s reach is unparalleled; approximately 255 million customers visit its over 10,500 stores and numerous e-commerce platforms across 19 countries each week. For the fiscal year 2024, Walmart’s revenue hit around $648 billion, and the company employs about 2.1 million associates globally. It is also recognized as the top food and consumables retailer in North America by Progressive Grocer for 2024—an accolade that underscores its influence and retail dominance.
As loyalty programs become increasingly vital in retaining customers, this partnership is timely. Offering exclusive discounts on fast-food options aligns perfectly with the consumer trend toward convenience, making dining and shopping easier for members.
In conclusion, the alliance between Walmart and Burger King is a mutually beneficial arrangement that not only offers immediate savings to customers but also strengthens brand loyalty and recognition. This innovative approach to membership integration demonstrates how retailers are evolving by meeting consumer demands in an ever-competitive marketplace.
Walmart+ members gain more than just grocery savings; they now have access to convenient meal options that enhance their everyday lives. As grocery shopping continues to merge with dining experiences, such partnerships reflect the changing landscape of consumer expectations.
