Ahead of Hispanic Heritage Month, Collage Group released a report detailing the grocery brands most favored by Hispanic shoppers. This study highlights not only popular brands but also key factors influencing purchasing decisions among this demographic.

Hispanic consumers prefer brands that resonate with their cultural identity while seamlessly integrating modern influences. The report emphasizes a connection to community, valuing brands that consider the unique needs of Spanish speakers and foster gatherings among family and friends.

Leading the report is YouTube, followed by Bounty as a top choice among Hispanic shoppers. Other notable mentions in personal care and wellness include Dove and Colgate, which ranked high on the list. Top food brands also make an appearance, with M&Ms, Hershey, and Oreo showcasing their appeal.

Additionally, brands like Bimbo and Nescafe stand out by effectively connecting with cultural passions. A prime example highlighted was Hershey, which exemplifies trust within the Hispanic community through tailored marketing strategies and bilingual operations. According to Collage, 89% of Hispanic respondents express strong affinity for the brand.

To thrive in this market, brands need to capture the essence of Hispanic cultural dynamics, which merge historical richness with modern trends. By acknowledging and honoring these cultural nuances, brands can enhance their market presence, cultivate lasting emotional connections, and appeal to a wider audience that values diversity and authentic representation.