Today’s consumers are on a quest for high-quality and unique items for their shopping experiences, particularly in the grocery sector. Among the most attractive options available are food and drink products from Ireland. But what makes these goods so appealing, and why should grocery retailers prioritize adding them to their inventory?
Mossie Power, Vice President of Grocery for Bord Bia North America, provides valuable insights into this growing trend. According to him, the demand for Irish products in the U.S. has surged significantly, with exports increasing by 25% over the past five years. This trend illustrates a robust performance that many retailers cannot afford to ignore—especially in today’s crowded marketplace.
One of the standout features of Irish food and drink offerings is their sustainability. Irish farmers and manufacturers are committed to producing goods that are not only high in quality but also authentic. Consumers are increasingly educated on product origins, and they search for items that align with their values, particularly regarding health and sustainability. Bord Bia’s innovative sustainability program, Origin Green, encompasses over 90% of Ireland’s food and drink exports. Retailers who source from Ireland can offer products that adhere to rigorous sustainability and environmental standards, affirming their commitment to responsible sourcing.
Furthermore, the focus on quality extends beyond an eco-friendly approach. Shoppers are increasingly prioritizing taste and nutritional value. This trend is relevant across various categories, including dairy, beef, and snacks. For example, Irish dairy products are renowned for their creaminess and flavor, largely attributed to grass-fed farming practices prevalent in Ireland. Likewise, Irish beef is celebrated for its quality, given the country’s stringent food safety standards and high international quality criteria.
Beyond quality, Bord Bia has initiated a U.S.-focused Supplier Development Program. This program equips Irish food and drink companies with essential insights and expertise needed to break into the U.S. market successfully. During the program, industry experts assess and refine a brand’s positioning, marketing, and supply strategies. This rigorous process ensures that each company is market-ready, minimizing risks associated with launching a new brand in such a competitive landscape.
Retailers can thus feel more confident when collaborating with new Irish brands. The tailored approach of the Supplier Development Program means that the specific needs of each retailer are taken into account. As a result, buyers are not merely trialing new products; they are entering into fruitful relationships with brands that have been screened for market readiness.
The success of the Supplier Development Program is complementary to the efforts of brokers, distributors, and retailers. This synergy fosters a supportive ecosystem that stands to benefit all parties involved, including consumers.
Many grocery retailers wonder where to start when considering Irish products. Categories that tend to resonate well with U.S. consumers include dairy, beef, and an interesting array of snack foods—ranging from Irish potato chips to innovative nutritional bars. Each of these categories showcases Ireland’s commitment to quality, sustainability, and taste, making it easier for retailers to gauge their potential popularity.
Moreover, the popularity of these products means that they can attract a diverse range of customers—from those keen on gourmet goods to health-conscious shoppers looking for nutritious options. By featuring Irish food and drink products on their shelves, grocery retailers can position themselves as purveyors of quality, setting their stores apart in a competitive market.
To sum up, grocery retailers should consider the tangible benefits of stocking Irish products. With increasing consumer demand for unique, quality, and sustainably-produced items, engaging with Irish food and drink brands provides a strategic advantage. Bord Bia’s offerings, supported by their Supplier Development Program, ensure that both retailers and consumers can enjoy a seamless introduction to these compelling products.
In conclusion, the opportunity to enrich the grocery aisle with premium Irish food and drink is clear. By doing so, retailers can not only cater to the evolving preferences of today’s consumers but also contribute to a more sustainable and responsible food system.