KeHE Extends Contract with Natural Retailer Co-Op: INFRA Members to Benefit from Unique Product Assortment
KeHE Distributors, a leading distributor of natural and organic products, has recently announced a significant development in its partnership with a natural retailer co-op. The company has revealed a 10-year contract extension with the co-op, ensuring a continued supply of high-quality products to its members. This strategic move is set to have a positive impact on both KeHE and the members of the co-op, particularly INFRA members.
INFRA, short for Independent Natural Food Retailers Association, is a renowned co-op of independent natural retailers that focuses on promoting sustainable and ethical practices in the industry. With the contract extension, INFRA members are in for a treat as they will now have access to a unique and diverse assortment of products curated by KeHE.
One of the key highlights of this extended partnership is the emphasis on providing INFRA members with a wide range of products, with a particular focus on fresh, center store, and bulk items. This means that members can expect to see an expanded selection of fresh produce, pantry staples, and bulk goods on their shelves, catering to the diverse needs of their customer base.
By leveraging KeHE’s expertise in sourcing high-quality natural and organic products, INFRA members can enhance their product offerings and stay ahead of the competition. The distributor’s commitment to sustainability and ethical sourcing aligns well with INFRA’s values, making it a perfect fit for the co-op’s requirements.
Moreover, the 10-year contract extension provides INFRA members with stability and reliability in their supply chain, ensuring consistent access to the products their customers love. This long-term commitment from KeHE underscores the distributor’s dedication to supporting the growth and success of independent retailers in the natural foods sector.
In addition to the product assortment, INFRA members can also benefit from KeHE’s industry expertise and support services. From marketing insights to merchandising strategies, KeHE offers a range of resources to help retailers optimize their offerings and drive sales. This collaborative approach can empower INFRA members to make informed decisions and maximize their profitability in a competitive market.
Overall, the contract extension between KeHE and the natural retailer co-op signifies a strong partnership built on shared values and a commitment to excellence. By providing INFRA members with a unique product assortment and valuable support services, KeHE is helping independent retailers thrive in an ever-changing market landscape.
In conclusion, the 10-year contract extension between KeHE and the natural retailer co-op is a significant development that promises to benefit INFRA members and strengthen the natural foods industry as a whole. With a focus on diversity, quality, and sustainability, this partnership sets a positive example for collaboration and innovation in the retail sector.
distribution, natural products, organic, retail, INFRA members