Circana Appoints Cara Pratt as President of Global Retail and Media
Circana, a leading market research firm, has made a strategic move by appointing Cara Pratt as the President of Global Retail and Media. With an extensive background in retail media from her time at Kroger, Pratt is set to bring a wealth of experience and knowledge to her new role.
Pratt’s appointment comes at a crucial time when the retail industry is undergoing significant digital transformation. With e-commerce on the rise and consumer behavior constantly evolving, companies like Circana are looking to experts like Pratt to navigate these changes successfully.
Having previously worked at Kroger, one of the largest retail companies globally, Pratt has a deep understanding of retail media and how it can be leveraged to drive business growth. Her experience in developing and implementing successful retail media strategies will be invaluable to Circana as they look to expand their global presence.
One of the key reasons why Pratt was chosen for this role is her proven track record of driving results through data-driven insights. In today’s digital age, data is king, and companies that can effectively collect, analyze, and utilize data are the ones that succeed. Pratt’s expertise in this area will undoubtedly help Circana stay ahead of the curve and provide their clients with the most relevant and actionable insights.
Furthermore, Pratt’s understanding of the retail landscape, both online and offline, will enable Circana to offer comprehensive solutions to their clients. By combining retail media expertise with market research capabilities, Circana will be able to provide a holistic view of the consumer journey and help their clients make informed decisions that drive sales and profitability.
Pratt’s appointment also highlights the growing importance of retail media in the overall marketing mix. With more and more consumers turning to online channels to make their purchasing decisions, retail media has become a powerful tool for brands to reach their target audience at the right time and in the right place. By having a dedicated expert like Pratt on board, Circana is signaling their commitment to helping their clients maximize the potential of retail media in driving business results.
In conclusion, Circana’s decision to hire Cara Pratt as the President of Global Retail and Media is a strategic move that reflects the company’s commitment to staying at the forefront of the ever-changing retail landscape. Pratt’s extensive experience in retail media, coupled with her data-driven approach, makes her the ideal candidate to lead Circana’s global retail and media division into a successful future.
Circana, Cara Pratt, Retail Media, Kroger, Market Research