REI Taps Former Nike Executive Mary Beth Laughton as New CEO
Outdoor retailer REI Co-op has made a strategic move by appointing Mary Beth Laughton, a retail veteran with an impressive track record at companies like Nike, Athleta, and Sephora, as its incoming CEO. Laughton is set to take on the role of REI’s president starting on Feb. 3, with a full transition to the CEO position scheduled for March 31. This announcement marks a significant shift in leadership for the company, as Laughton steps into the shoes of outgoing CEO Eric Artz.
Laughton brings a wealth of experience and expertise to her new role at REI. Having previously worked at retail giants such as Nike, where she served in various executive positions, she is well-equipped to lead REI through the ever-changing landscape of the retail industry. Her background in retail, combined with a deep understanding of consumer behavior and market trends, positions her as a strong leader to drive REI’s growth and success in the coming years.
One of the key reasons why Laughton’s appointment is generating buzz in the industry is her successful tenure at Nike. With a focus on innovation, customer experience, and digital transformation, Laughton played a pivotal role in shaping Nike’s retail strategy and driving its e-commerce growth. Her experience in navigating the digital retail space will be invaluable for REI as it seeks to expand its online presence and enhance its omnichannel capabilities.
Laughton’s leadership style is also worth noting, as she is known for her collaborative approach and ability to inspire teams to achieve their full potential. At Athleta, where she served as the executive vice president and general manager, Laughton spearheaded initiatives that drove significant growth for the brand. Her proven track record in building strong, customer-centric brands aligns well with REI’s commitment to providing exceptional outdoor gear and experiences to its members.
As REI’s new CEO, Laughton will have the opportunity to steer the company towards continued success in an increasingly competitive retail landscape. By leveraging her expertise in digital marketing, e-commerce, and retail operations, she can help REI enhance its customer engagement strategies, optimize its e-commerce platform, and drive conversion rate optimization to boost sales and profitability.
In conclusion, Mary Beth Laughton’s appointment as REI’s new CEO signals a new chapter for the outdoor retailer. With her extensive retail experience, digital marketing acumen, and proven leadership skills, Laughton is well-positioned to lead REI through its next phase of growth and innovation. As she takes the helm at REI, all eyes will be on how she leverages her background to drive the company’s success in the dynamic and competitive retail market.
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