CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Small stores, big footprint: 3 ways retailers can leverage digital tech to optimize small spaces

The retail landscape is undergoing a transformation, primarily influenced by the rise of online shopping. Many consumers now favor the convenience, extensive selections, and personalized experiences offered by e-commerce platforms. This shift has forced brick-and-mortar retailers to rethink their strategies,…

Yahoo Identity Solutions Expand Access Across Key SSPs

Yahoo has recently announced a significant enhancement to its Identity Solutions, broadening access for publishers through a range of supply-side platforms (SSPs) and publisher tools. This strategic move allows publishers to better monetize their audience without relying heavily on third-party…

Blade Runner Producer Takes Legal Action Over AI Image Use

In a significant move within the digital landscape, Alcon Entertainment, the producer behind “Blade Runner 2049,” has launched legal action against Tesla and Warner Bros. The lawsuit, filed in California, alleges unauthorized use of AI-generated imagery closely resembling scenes from…

Sean Cheyney Appointed Global Head of Retail Media

Vistar Media has made a significant move in the retail media landscape with the appointment of Sean Cheyney as the Global Head of Retail Media. This decision highlights the company’s commitment to advancing programmatic digital out-of-home (DOOH) advertising within the…

Is Your Business Ready for the Changes Digital Marketing Brings in 2024 and Beyond?

As we approach 2024, businesses are confronted with an imperative: adapt to the rapid changes in digital marketing. The key to thriving in this environment lies in adopting a full-funnel marketing approach. This method ensures memorable customer experiences across various…

Forrester Predicts 25% Drop in Brand Loyalty by 2025

In a striking revelation by Forrester Research, a potential 25% drop in brand loyalty among consumers is expected by the year 2025. This prediction primarily stems from rising prices that force consumers to explore more cost-effective alternatives. As the dynamics…

NICE unveils CXone Mpower for AI-driven service automation

In a significant advancement for customer service technology, NICE has introduced CXone Mpower, a platform designed to automate customer service processes through sophisticated artificial intelligence (AI) integration. This landmark development aims to optimize the customer experience while streamlining operations for…

SER Named Leader in IDC Assessment for Content Services

SER Group, renowned for its innovative solutions, has recently been recognized as a Leader in the IDC MarketScape: Worldwide Intelligent Content Services 2024 Vendor Assessment. This accolade reflects SER’s commitment to advancing enterprise content management (ECM) through cutting-edge technologies and…

SER Named Leader in IDC Assessment for Content Services

In recent news, SER Group has been recognized as a leader in the IDC MarketScape: Worldwide Intelligent Content Services 2024 Vendor Assessment. This accolade reflects SER’s significant advancements in enterprise content management, particularly its intelligent content services that leverage artificial…

Canva Unveils AI-Powered Dream Lab Amidst Major Growth

Canva, the innovative design platform beloved by professionals and amateurs alike, has recently announced the launch of its AI-powered tool called Dream Lab. This development coincides with a remarkable milestone for the company, as it proudly reports 200 million monthly…