#AdSpend

Crossing Roads: PubMatic Earnings Show How SSPs Face Risk PubMatic, a key player in the supply-side platform (SSP) industry, recently reported its earnings, shedding light on the challenges faced by…

Amazon Alexa+ Ads Will Test Search Conversational search is revolutionizing the way we interact with technology, and Amazon Alexa+ is at the forefront of this transformation. With the vision of…

Expect Ads In Alexa+ Conversations: Amazon CEO Reveals AI-Generated Ad Strategy In a bold move towards monetizing its voice assistant platform, Amazon CEO Andy Jassy recently hinted at the integration…

Judge Rules in Favor of Amazon: Prime Subscriber Suit Over Ads Dismissed In a recent legal battle between Amazon and its Prime subscribers, a federal judge in Seattle has made…

WhatsApp Launches Ads in Status Updates, Channel Subscriptions WhatsApp, one of the most popular messaging apps worldwide, is no stranger to the debate around monetization. After being acquired by Facebook…

Google Brings Ads To AI Mode, Supercharging Performance Google, the tech giant known for its ever-evolving innovations, has once again made waves in the digital marketing realm by introducing ads…

Pilot John Expands Ecommerce Platform Offerings Pilot John International, a prominent player in the aviation industry, has recently made waves in the ecommerce realm by broadening its online product range.…

Reddit Introduces Feature Allowing Users to Block Ads From Specific Advertisers In a move that gives users more control over their advertising experience, Reddit has announced a new feature that…

Meta Announces Initial Test of Ads on Threads Meta, the parent company of social media giants Facebook and Instagram, has recently revealed its plans to introduce ads on Threads, its…

In the digital marketing landscape, social media advertising presents unique opportunities for brands to connect with their audience. However, with various platforms available, understanding where to allocate your ad spend…