ChannelEngine's Integration with SAP: A Game Changer for Multichannel E-commerce
In an age where e-commerce is a critical component of business success, companies are continuously seeking ways to enhance their operations. ChannelEngine has stepped up to the plate by introducing a new integration with SAP Order Management Foundation. This development…
The Ongoing Battle: NYT vs. AI Company Perplexity
The New York Times recently escalated its confrontation with AI companies by issuing a cease-and-desist notice to Perplexity, compelling the AI firm to halt its use of the newspaper’s content in creating summaries and other outputs. This move reflects mounting…
SimpliSafe Launches New Outdoor Monitoring Solution: Enhancing Security with AI and Human Oversight
In an era where home security systems are rapidly evolving, SimpliSafe has unveiled its Active Guard Outdoor Protection service, a game-changer in outdoor monitoring. This innovative service combines advanced hardware and 24/7 human supervision to elevate safety standards for outdoor…
How Technology is Transforming Consumer Behavior: Insights from Lucas Bergström on the EGN Podcast
In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, discussed a significant shift in consumer behavior due to technological advancements and the urgent need for brands to…
DOJ Issues Warning on Trade Association Information Exchanges
The U.S. Department of Justice (DOJ) recently raised concerns about information sharing practices among trade associations, particularly emphasizing the risks associated with the exchange of sensitive data between competitors. This warning reflects a significant shift in the DOJ’s approach to…
The Future of E-Commerce: Strategies for Enhanced Conversion Rates
In the fast-paced world of e-commerce, understanding the art and science of conversion rate optimization (CRO) has never been more crucial. According to a report from Statista, global e-commerce sales are projected to reach $6.54 trillion by 2023. However, simply…
Pax8 Survey Reveals Marketplaces Boost IT Provider Growth
A recent survey conducted by Pax8 has shed light on the substantial benefits that online marketplaces offer IT solution providers. Titled “Digital Sales Evolution in the Channel,” the report reveals that an impressive 90% of IT solution providers are experiencing…
Pax8 Survey Reveals Marketplaces Boost IT Provider Growth
A recent survey by Pax8 has brought to light the transformative role of online marketplaces in the growth trajectories of IT solution providers. The report, titled “Digital Sales Evolution in the Channel,” reveals that a staggering 90% of IT solution…
Barriers hinder MarTech's role in fostering customer trust
In today’s digital landscape, the importance of customer trust cannot be overstated. A recent report by Harvard Business Review Analytic Services, sponsored by SAS, highlighted that a staggering 91% of marketing professionals consider customer trust essential for organizational success. Additionally,…
EXCLUSIVE: How Amazon’s Grocery Strategy Is Showing Up in Prime Events
In recent months, Amazon has made remarkable strides in transforming its sales events into phenomenon-driven retail experiences. The recent Prime Big Deal Days, held on October 8 and 9, was marked as the largest October shopping event on record, demonstrating…
