AI’s Growing Impact on Global Industries: Insights from Infosys A new survey conducted by Infosys Knowledge Institute has shed light on the increasing influence of Artificial Intelligence (AI) on global…
IWD 2025: Far-reaching Influence: The Impact of Women in Business As International Women’s Day 2025 approaches, the impact of women in business highlights both progress and challenges in achieving workplace…
Marketing Outcomes Vs. Business Outcomes: Recognizing The Breakpoint In the realm of marketing, it’s easy to get caught up in the numbers game. Reaching a large audience, generating high click-through…
Liberated Brands: A Lesson in the Volatile Realm of Retail Bankruptcy Liberated Brands, once a prominent player in the retail industry as the distributor of Authentic Brands Group properties such…
EXCLUSIVE: Seeing Is Believing – and Buying – With Video Engagement In the ever-evolving landscape of digital marketing, one thing remains clear: the power of visual content. With the rise…
Meta Rolls Out Updates to its Advantage+ AI Ad Targeting Tools Meta, formerly known as Facebook, has recently unveiled new updates to its Advantage+ AI ad targeting tools, providing advertisers…
Former Walmart Chief Merchandising Officer Now on RJW Logistics Group’s Board of Directors Scott McCall, a seasoned retail executive with a proven track record of success, has recently joined RJW…
Does Marketing Need Curtailment for the Sake of Sustainability? – Philip Kotler We are republishing this article given the critical nature of the subject at hand. If you missed this…
In today’s fiercely competitive e-commerce environment, businesses must capitalize on every opportunity to convert website traffic into paying customers. The effectiveness of any e-commerce platform can often be measured by…
In the competitive landscape of e-commerce, businesses must continuously adopt effective strategies to capture consumer attention and drive sales. As we navigate the digital marketplace, it becomes increasingly clear that…