Brightcove Launches Global Personalised Video Platform
Brightcove, a leader in video technology, has made a significant advancement in digital marketing with its new platform, the Brightcove Marketing Studio for Sales. This platform empowers global sales teams to create personalised video content efficiently and on a large…
Harnessing Social Media for HVAC Business Growth
In today’s digital landscape, HVAC companies can no longer depend solely on traditional advertising methods to attract customers and generate leads. With social media platforms becoming increasingly influential, HVAC businesses have a tremendous opportunity to engage with new audiences, strengthen…
The In-Store Retail Media Playbook: Strategies for Building, Scaling and Monetizing a Digital Network in Your Store
As retail continues to evolve, the integration of digital media within brick-and-mortar stores has become a focal point for many businesses. The In-Store Retail Media Playbook serves as a comprehensive guide that aids retailers in navigating the complexities associated with…
Making customers happy isn’t just part of a transaction, it’s a never-ending responsibility
In today’s competitive retail landscape, the focus on enhancing customer experience (CX) has never been more critical. With consumer expectations continually on the rise, businesses must shift their perspective from merely completing a sale to fostering long-term relationships. This approach…
Wayfair Launches New Loyalty Program to Strengthen Customer Relationships
Boston-based Wayfair recently announced the launch of a new customer loyalty program, signaling its intention to enhance shopper engagement and drive repeat business. By establishing this program, Wayfair joins an elite group of retailers that reward their most loyal customers….
Marigold unveils AI advancements to boost customer loyalty
In a significant move to redefine digital marketing, Marigold has introduced an array of advanced AI features designed to enhance customer engagement and loyalty. The launch of this updated roadmap, centering on the Marigold AI (MAI) platform, marks a pivotal…
Woodman’s Markets Launches Exclusive Sampler Box Program
In an innovative move aimed at enhancing customer engagement and product discovery, Woodman’s Markets has collaborated with Bunny James Boxes to introduce a unique Sampler Box program. This initiative presents a thrilling opportunity for customers to experience a selection of…
Grandson of Legendary Retailer Stew Leonard’s Named President of Farm Fresh Store
In an exciting new chapter for one of Virginia’s beloved food retailers, T.J. Leonard has been appointed as the president of Tom Leonard’s Farmer’s Market in Richmond. This transition not only marks a new leadership era but also continues the…
Save A Lot, Leevers Supermarket Team to Reach Hispanic Communities
In an increasingly competitive retail landscape, Save A Lot has initiated an innovative partnership with Leevers Supermarkets to cater to the growing Hispanic demographic across the United States. The collaboration seeks to create new grocery formats and customized in-store offerings…
Why eCommerce brands need to rethink Black Friday/Cyber Monday
For many eCommerce brands, Black Friday and Cyber Monday (BFCM) represent pinnacle sales opportunities, often driving a substantial percentage of annual revenue. Brands invest significant resources into preparing for these events, with the expectation that heightened consumer interest will translate…
