AI in Marketing: Infosys Study Finds Value Realisation Gap
A recent study by Infosys, titled “CMO Radar 2024,” reveals a significant disparity between the adoption of artificial intelligence (AI) in marketing and the actual value it delivers to organizations. While 73% of businesses have integrated AI into their marketing…
Amplitude Unveils Made Easy Update to Simplify Digital Analytics
In the fast-paced world of digital marketing, analytics play a crucial role in understanding customer behavior and improving product performance. Recently, Amplitude has launched the “Amplitude Made Easy” update — a significant overhaul to its digital analytics platform. This update…
