Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
In the rapidly changing landscape of digital marketing, organizations often find themselves at a crossroads: should they build their own loyalty and promotions solution or deploy a ready-made, fit-for-purpose product? While the allure of custom development may seem appealing due…
Asia Pacific Sees AI Investment Surge to USD $45 Billion in 2024
The Asia Pacific region is poised to experience significant growth in artificial intelligence (AI) investments, with projections estimating an expenditure of USD $45 billion in 2024. This upward trend follows a new study conducted by IDC and SAS, which reveals…