As 2024 unfolds, several key themes in retail and digital marketing have captured the attention of industry professionals. The intersection of artificial intelligence (AI), customer loyalty, and the in-store experience…
In today’s crowded e-commerce space, consumer loyalty is more important than ever. Almost 70% of German consumers prefer brands that offer loyalty programs, according to Brevo’s 2024 Consumer Survey conducted…
In recent months, Abu Dhabi has emerged as a prominent stage for the intersection of cryptocurrency and high-profile personalities, including those linked to former President Donald Trump. This trend represents…
For 75 years, King’s Hawaiian has been a staple in households, thanks to its soft, sweet Hawaiian bread and buns. Recently, the brand is diversifying its portfolio with the introduction…
In today’s competitive digital landscape, e-commerce businesses are under constant pressure to convert visitors into loyal customers. With millions of online stores vying for attention, implementing effective conversion rate optimization…
In December 2023, Vietnam took a significant step by suspending operations of the rapidly growing e-commerce platform Temu, a subsidiary of PDD Holdings. This move not only reflects the country’s…
In today’s digital landscape, the integration of streaming content into our daily lives has become the norm. With this shift, Connected TV (CTV) has emerged as a powerful platform for…
In the ever-competitive landscape of e-commerce, strategic acquisitions can significantly influence a company’s market position. This is exemplified by Helen of Troy’s recent announcement to acquire Olive & June for…
The buzz surrounding the Cyber 5 period this year is palpable, with new data from the National Retail Federation (NRF) and Proper Insights & Analytics revealing that U.S. consumers are…
Across various generations, the allure of discounts remains a powerful motivator. According to recent research from digital transformation consultancy Daemon, 61% of Gen Z, 67% of Millennials, and 65% of…