CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Vietnam Suspends Operations of Temu: A Wake-Up Call for Global E-Commerce Platforms

In December 2023, Vietnam took a significant step by suspending operations of the rapidly growing e-commerce platform Temu, a subsidiary of PDD Holdings. This move not only reflects the country’s cautious approach toward foreign e-commerce but also signals a broader…

YouTube Shares Strategies for Creators to Maximize CTV Engagement

In today’s digital landscape, the integration of streaming content into our daily lives has become the norm. With this shift, Connected TV (CTV) has emerged as a powerful platform for content creators and marketers. YouTube, a leader in this space,…

Helen of Troy Acquires Olive & June: A Strategic Move for E-Commerce Growth

In the ever-competitive landscape of e-commerce, strategic acquisitions can significantly influence a company’s market position. This is exemplified by Helen of Troy’s recent announcement to acquire Olive & June for $240 million. With this acquisition, Helen of Troy looks forward…

Cyber 5 Shopping Surge: What Retailers Need to Know

The buzz surrounding the Cyber 5 period this year is palpable, with new data from the National Retail Federation (NRF) and Proper Insights & Analytics revealing that U.S. consumers are set to shop in record numbers, both in-store and online….

Navigating Consumer Loyalty in a Discount-Driven Landscape

Across various generations, the allure of discounts remains a powerful motivator. According to recent research from digital transformation consultancy Daemon, 61% of Gen Z, 67% of Millennials, and 65% of Baby Boomers cite special discounts as their top reason for…

How Sam’s Club Leader Readies for Change

In today’s fast-paced retail environment, the ability to navigate change has become a cornerstone of business success. Diana Marshall, Chief Growth Officer at Sam’s Club, emphasized this principle during her recent discussion with Gina Acosta at the Grocery Impact event….

PLMA Designates January 2025 as Store Brands Month

The Private Label Manufacturers Association (PLMA) has officially announced that January 2025 will mark the first-ever Store Brands Month. This initiative, designed to highlight the strengths of store brands, is a collaborative effort involving retailers and manufacturers aimed at promoting…

How Save A Lot Is Meeting Customers Where They Are

In the fast-paced grocery industry, understanding and adapting to consumer behavior is crucial. The current landscape reveals a shift in shopping habits, with many customers now frequenting multiple grocery stores. During the recent Grocery Impact event in Orlando, Save A…

Fleet Feet Teams with Progress Retail to Drive Employee Engagement

In the competitive world of retail, particularly within niche markets like specialty running products, employee engagement plays a vital role in the success of stores. Fleet Feet, a well-known specialty running retailer with 275 locations across the United States, has…

At Pet Supermarket the loyalty goal goes way beyond doling out points

In a marketplace saturated with options, consumer loyalty is no longer just about collecting points. As the nature of consumer expectations continues to shift, it becomes vital for retailers to evolve their loyalty programs to meet these changing needs. Pet…