Shoppers Bought More, Spent Less on Black Friday Weekend
The latest trend report from Rakuten Advertising reveals intriguing insights into consumer behavior during the 2024 Black Friday weekend. Shoppers not only bought more but, notably, spent less, indicating a shift in purchasing strategies. This behavior underscores the need for…
Amazon Top Favorite for Cyber Weekend Shoppers
As the dust settles from another Cyber Weekend, recent data underscores the dominance of Amazon as the retailer of choice among consumers. According to a survey conducted by Numerator, which polled over 9,600 shoppers, an impressive 86% favored Amazon, highlighting…
