AI Innovations Transforming JCPenney's Beauty Retail Experience
JCPenney has made significant strides in enhancing the digital shopping experience for its beauty customers through artificial intelligence (AI) and augmented reality (AR). The retailer’s partnership with the beauty tech platform Revieve in 2022 has proven to be a beneficial…
Augmented Reality and Virtual Reality: Reimagining Try-Before-You-Buy
The landscape of retail is shifting dramatically, propelled by technological advancements that blend the physical and digital realms. Among these innovations, augmented reality (AR) and virtual reality (VR) stand out as transformative tools that redefine the traditional “try-before-you-buy” model for…
How AR and 3D modeling are reshaping customer experience
In today’s digital era, technologies like augmented reality (AR) and 3D modeling have become pivotal in reshaping customer experiences across the retail landscape. Retailers are discovering that these innovations can create a more engaging, immersive shopping experience while addressing common…
Infinite Reality Partners with Google Cloud to Transform Digital Engagement
Infinite Reality, a leader in the development of immersive digital experiences, has launched a strategic five-year partnership with Google Cloud. This collaboration is not just a significant milestone for both companies but also marks a pivotal moment for various industries…
