#B2BMarketing

As the culinary landscape continues to evolve, US Foods stands at the forefront of this transformation, showcasing how effective e-commerce strategies can make a substantial impact. With over $35 billion…

In the dynamic landscape of B2B marketing, understanding how to effectively connect with target audiences is paramount. A recent survey conducted by marketing agency Madison Logic in collaboration with Harris…

As traditional business purchasing moves increasingly online, a concerning trend has emerged. Research conducted by Forrester highlights a growing dissatisfaction among B2B buyers, with younger generations feeling the brunt of…

In today’s crowded e-commerce space, consumer loyalty is more important than ever. Almost 70% of German consumers prefer brands that offer loyalty programs, according to Brevo’s 2024 Consumer Survey conducted…

In today’s digital landscape, B2B sellers face a pressing challenge: the discontent of their buyers. A significant number of digital business buyers report feelings of dissatisfaction and frustration with their…

In the rapidly changing world of digital marketing, businesses are increasingly recognizing the power of B2B influencers to drive engagement, credibility, and sales. In this article, we will explore the…

In the rapidly changing landscape of digital marketing, businesses are increasingly turning to B2B influencers as a powerful tool for reaching their target audiences. In recent research by LinkedIn shared…

In a landscape increasingly dominated by digital solutions, businesses find themselves at a pivotal crossroads regarding their software investments. A recent global survey from the B2B marketplace Capterra has revealed…

In the competitive realm of B2B marketing, demand intelligence emerges as a crucial strategic asset. It synthesizes data from various sources, allowing organizations to gain actionable insights that enhance engagement…

In the increasingly competitive landscape of B2B marketing, the role of artificial intelligence (AI) is set to become more pivotal, especially in 2025. As businesses strive to optimize their marketing…