US Foods Revolutionizes E-Commerce for the Culinary Industry
As the culinary landscape continues to evolve, US Foods stands at the forefront of this transformation, showcasing how effective e-commerce strategies can make a substantial impact. With over $35 billion in annual sales, the Rosemont, Illinois-based food distributor is achieving…
Navigating the Future of B2B Marketing: Trends and Insights from Madison Logic's Latest Survey
In the dynamic landscape of B2B marketing, understanding how to effectively connect with target audiences is paramount. A recent survey conducted by marketing agency Madison Logic in collaboration with Harris Poll sheds light on the evolving strategies of over 300…
Improving the B2B Buyer Experience: Addressing Digital Dissatisfaction
As traditional business purchasing moves increasingly online, a concerning trend has emerged. Research conducted by Forrester highlights a growing dissatisfaction among B2B buyers, with younger generations feeling the brunt of this discontent. A staggering 87% of Millennial and Gen Z…
The Growing Importance of Loyalty Programs in E-Commerce
In today’s crowded e-commerce space, consumer loyalty is more important than ever. Almost 70% of German consumers prefer brands that offer loyalty programs, according to Brevo’s 2024 Consumer Survey conducted by YouGov. Loyalty programs have become essential for businesses looking…
Revolutionizing the B2B Buying Experience: How to Meet Buyer Expectations
In today’s digital landscape, B2B sellers face a pressing challenge: the discontent of their buyers. A significant number of digital business buyers report feelings of dissatisfaction and frustration with their purchasing experiences. Barbara Winters, a vice president and principal analyst…
The Impact of B2B Influencers on Digital Marketing Strategies
In the rapidly changing world of digital marketing, businesses are increasingly recognizing the power of B2B influencers to drive engagement, credibility, and sales. In this article, we will explore the substantial impact that B2B influencers can have on marketing strategies,…
The Rising Role of B2B Influencers in Digital Marketing Strategies
In the rapidly changing landscape of digital marketing, businesses are increasingly turning to B2B influencers as a powerful tool for reaching their target audiences. In recent research by LinkedIn shared through an infographic, key insights reveal just how impactful these…
Understanding Software Investment in B2B: Lessons from Capterra’s Global Survey
In a landscape increasingly dominated by digital solutions, businesses find themselves at a pivotal crossroads regarding their software investments. A recent global survey from the B2B marketplace Capterra has revealed that a striking 59% of businesses regretted at least one…
Harness Demand Intelligence to Target the Right Prospects – Demand Campaigns Have Immense Potential to Amplify an Organization’s Bottom Line
In the competitive realm of B2B marketing, demand intelligence emerges as a crucial strategic asset. It synthesizes data from various sources, allowing organizations to gain actionable insights that enhance engagement with potential clients. This approach not only helps anticipate client…
AI to transform B2B marketing strategies in 2025
In the increasingly competitive landscape of B2B marketing, the role of artificial intelligence (AI) is set to become more pivotal, especially in 2025. As businesses strive to optimize their marketing strategies, AI promises to enhance not just the execution of…
