Harness Demand Intelligence to Target the Right Prospects – Demand Campaigns Have Immense Potential to Amplify an Organization’s Bottom Line
In the competitive realm of B2B marketing, demand intelligence emerges as a crucial strategic asset. It synthesizes data from various sources, allowing organizations to gain actionable insights that enhance engagement with potential clients. This approach not only helps anticipate client…
AI to transform B2B marketing strategies in 2025
In the increasingly competitive landscape of B2B marketing, the role of artificial intelligence (AI) is set to become more pivotal, especially in 2025. As businesses strive to optimize their marketing strategies, AI promises to enhance not just the execution of…
Harnessing Generative AI for B2B Success: A Strategic Approach to Personalization
Generative AI (GenAI) has emerged as a game-changing tool within the B2B landscape, offering unique opportunities to enhance customer engagement and personalization. According to a recent report by Forrester, B2B companies that learn to effectively apply GenAI can significantly boost…
Amazon Business: The Unrivaled Force in the B2B Marketplace Landscape
In the competitive realm of B2B marketplaces, one entity shines brighter than the rest—Amazon Business. According to the 2024 B2B Marketplace 750 research report by Digital Commerce 360, Amazon Business already caters to over 6 million customers, and its ambition…
How To Elevate Your Client Retention Strategy: Proven Techniques for B2B Success
In today’s competitive B2B landscape, customer retention is more than a necessity; it’s the lifeline for sustained growth. While attracting new clients is crucial, retaining existing customers often proves to be easier and more cost-effective. According to research, acquiring a…
The Future of B2B eCommerce: Meeting the Demands of a New Generation of Buyers
In a rapidly changing marketplace, the pace of B2B eCommerce is projected to witness dramatic acceleration by 2025, according to a recent report from Forrester. The catalyst for this growth? A new wave of business buyers who prioritize diverse omnichannel…
RevOps: The Key to B2B Growth in an E-Commerce World
In an age where digital presence is non-negotiable, B2B companies face significant challenges in adapting to rising demands for digital channels and competing for top sales talent. A recent report by Deloitte Digital highlights that after a period of explosive…
Aligning Sales and Marketing for B2B Success: Insights from Pipeline360's latest report
In the competitive realm of B2B marketing, achieving set goals can present significant challenges. According to the latest findings from the ‘H2 2024 State of B2B Pipeline Growth’ report by Pipeline360, a staggering 50% of B2B marketers are struggling to…
2024 Trends Shaping Customer Experience and Commerce
As we move into 2024, it’s crucial for businesses to recognize and act on emerging trends that shape how they connect with their customers. The insights derived from the 2024 Trends in Customer Experience & Commerce report by S&P Global…
Navigating the Complex Landscape of B2B E-Commerce Technology
In today’s increasingly competitive marketplace, B2B e-commerce technology presents numerous opportunities, but the foundation of success remains understanding the specific needs and desires of B2B customers. This point was strongly emphasized by a panel of industry experts at the recent…
