Grocery Outlet Awarding Free Groceries for Life
Grocery Outlet Holding Corp., known for its array of discount groceries, is initiating the year with an impactful marketing campaign. This campaign, titled “Free Groceries for Life,” offers customers a chance to win substantial prizes aimed at attracting both loyal…
Encouraging Kids to Eat Healthfully
Establishing healthy eating habits early in life is crucial for shaping long-term dietary preferences. Research indicates that the eating styles and patterns developed during childhood not only impact immediate health but also set a foundation for food choices made well…
EXCLUSIVE: Shining the Spotlight on Food Allergies
In an effort to address the challenges faced by families dealing with food allergies, a new campaign titled “By Food Allergy Moms, for Food Allergy Moms” has been launched by Kiosk in collaboration with Latitude Food Allergy Care. This initiative…
Brookshire Brothers Grocery Taps Birdzi to Get Personal with Shoppers
In an ambitious move to redefine customer engagement, Brookshire Brothers, a Texas-based employee-owned grocery chain, is adopting innovative customer intelligence and engagement technology from Birdzi. This strategic partnership aims to enhance the shopping experience by providing personalized interactions and more…
Independent Grocers Applaud FTC’s Enforcement of Robinson-Patman Act
Recent developments in the U.S. retail landscape have prompted a significant shift in how independent grocers view competition. The Federal Trade Commission’s (FTC) recent 3-2 vote to restore enforcement of the Robinson-Patman Act (RPA) has garnered enthusiastic support from independent…
Maximizing E-Commerce Success Through Conversion Rate Optimization
In the competitive landscape of e-commerce, successful businesses continually seek methods to boost their conversion rates. Conversion rate optimization (CRO) is a critical strategy that focuses on turning visitors into customers. According to research by Wordstream, the average conversion rate…
Walmart's Web Traffic Woes: What the Cyber 5 Revealed About E-Commerce Trends
The Cyber 5 shopping period, spanning from Thanksgiving to Cyber Monday, is a crucial time for retailers, impacting their annual performance and setting the tone for the upcoming year. In 2024, the results from this period portrayed a distinctly competitive…
How Did Food and Mass Retailers Fare on Black Friday?
Black Friday has become synonymous with substantial sales events, and while traditionally associated with consumer electronics and high-end goods, this year, the landscape reflected a significant shift in consumer behavior, particularly in the food and mass retail sectors. Recent data…
Why Specialty and Value Chains Had a Stellar Year
The retail landscape is transforming, and the recent white paper from Placer.ai titled “Specialty and Value Chains Transform Grocery in 2024” provides valuable insights into this trend. In a year filled with ongoing challenges, specialty and value grocery chains have…
Dollar General Rolls Out Another Holiday Savings Program
As the Christmas season approaches, retailers are in a fierce battle for consumer dollars, particularly for food, décor, and gift items. Fresh off Thanksgiving deals, various chains are ramping up their promotions, with Dollar General making a significant move by…
