CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

business strategy

Mars Names Chief Sustainability Officer

Mars Appoints Alistair Child as Chief Sustainability Officer Mars, the global consumer goods giant, has recently named Alistair Child as its new Chief Sustainability Officer. Child will be taking over from Barry Parkin, who is retiring from the position. With…

The Future of B2B Commerce: Trends Shaping the Online Landscape in 2025

In the current business environment, B2B commerce is firmly established, with projections indicating that 80% of sales interactions will occur online by the end of 2025, according to Gartner. This statistic highlights a pivotal shift in how B2B transactions are…

Strong AI Adoption Drives Palantir’s Revenue Forecast Up

Palantir Technologies has revised its 2024 revenue forecast for the third consecutive time, attributing this positive trend to the increasing adoption of artificial intelligence (AI) by both government and corporate clients. The company now anticipates its annual revenue to fall…

APAC Firms Set to Increase AI Investment by Over 20% in 2024

As artificial intelligence (AI) continues to transform various sectors, a recent study reveals a marked shift in investment strategies among Asia Pacific (APAC) firms. According to the IDC Data and AI Pulse: Asia Pacific 2024 report, commissioned by SAS, nearly…

PepsiCo Makes $1.2B Deal to Buy Better-for-You Food Brand

PepsiCo, Inc. has engaged in a substantial acquisition, finalizing a $1.2 billion deal to purchase Garza Food Ventures LLC, known primarily as Siete Foods. This strategic move marks a notable expansion in PepsiCo’s portfolio of healthier food options. Founded in…

AI Boost Prompts Microsoft to Reorganise

Microsoft’s recent restructuring represents a strategic pivot towards emphasizing the financial impact of artificial intelligence (AI) initiatives within its broader business model. This move is not just about internal alignment; it addresses a growing demand from investors for transparency and…