CMOs' Cold Shoulder For Email: Other Channels Provide More Value
CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and drive engagement. In recent years, email marketing has taken a…
Comparing Career Paths: Director of Digital Marketing vs. Chief Marketing Officer in E-Commerce
In the world of e-commerce, the roles of Director of Digital Marketing and Chief Marketing Officer (CMO) are essential for driving business success and growth. Though both positions offer lucrative career paths, they encompass distinct responsibilities, necessary skills, and salary…
