Coca-Cola’s recent foray into artificial intelligence for its holiday advertising has sparked significant conversation among marketers and consumers alike. The new AI-generated versions of the classic “Holidays Are Coming” campaign…
On October 18, 2024, Apple addressed an unexpected malfunction in its App Store that hindered users from downloading apps on their devices for more than an hour. This issue, which…
E-commerce CRO
How Technology is Transforming Consumer Behavior: Insights from Lucas Bergström on the EGN Podcast
In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, discussed a significant shift in consumer behavior due…
The landscape of retail is witnessing a significant transformation with the integration of robots into shopping environments. This is not merely a technological gimmick; it’s a fundamental shift that aligns…
Technology is set to transform brick-and-mortar retail, changing how consumers shop and how retailers operate. As businesses adopt various strategies for digital integration in their stores, one question repeatedly surfaces:…
In a significant move to enhance the grocery shopping experience, SpartanNash has unveiled a newly remodeled Family Fare store in Sparta, Michigan. This location is the second pilot of the…
In the fast-paced and competitive world of food retail, leading companies like Ahold Delhaize are adapting to ensure they meet the evolving needs of consumers. At the recent Groceryshop conference…
In an era where consumer expectations are continually evolving, the grocery sector stands out for its strides in personalisation. Recent research from Epsilon highlights how grocery brands, such as Morrisons,…
In a notable advancement in the intersection of digital technology and consumer convenience, Coca-Cola has partnered with Southeast Asia’s popular superapp, Grab, to launch an upgraded version of Coke&Go in…