Coca-Cola's AI Holiday Ads: A Controversial Take on Tradition
Coca-Cola’s recent foray into artificial intelligence for its holiday advertising has sparked significant conversation among marketers and consumers alike. The new AI-generated versions of the classic “Holidays Are Coming” campaign have been met with criticism, with some branding them as…
Apple Resolves App Store Glitch Affecting Downloads
On October 18, 2024, Apple addressed an unexpected malfunction in its App Store that hindered users from downloading apps on their devices for more than an hour. This issue, which escalated at approximately 11 AM ET, particularly affected users in…
How Technology is Transforming Consumer Behavior: Insights from Lucas Bergström on the EGN Podcast
In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, discussed a significant shift in consumer behavior due to technological advancements and the urgent need for brands to…
Robots transforming how customers shop, early adopters reaping benefits
The landscape of retail is witnessing a significant transformation with the integration of robots into shopping environments. This is not merely a technological gimmick; it’s a fundamental shift that aligns with evolving consumer expectations. A recent survey indicates that shoppers…
# Digitizing the Store with the Consumer in Mind
Technology is set to transform brick-and-mortar retail, changing how consumers shop and how retailers operate. As businesses adopt various strategies for digital integration in their stores, one question repeatedly surfaces: How will these digital transformations affect customer experience? This question…
SpartanNash Continues Reimagined Family Fare Pilot in Michigan
In a significant move to enhance the grocery shopping experience, SpartanNash has unveiled a newly remodeled Family Fare store in Sparta, Michigan. This location is the second pilot of the company’s reimagined grocery concept, aimed at integrating innovative offerings while…
Ahold Delhaize Focuses on Doing a Better Job for Consumers
In the fast-paced and competitive world of food retail, leading companies like Ahold Delhaize are adapting to ensure they meet the evolving needs of consumers. At the recent Groceryshop conference in Las Vegas, CEO Frans Muller articulated the company’s commitment…
Grocery Brands Lead in Personalisation Amid Rising Consumer Demand
In an era where consumer expectations are continually evolving, the grocery sector stands out for its strides in personalisation. Recent research from Epsilon highlights how grocery brands, such as Morrisons, Sainsbury’s, and Waitrose, have excelled in personalising customer experiences, outperforming…
Coca-Cola & Grab Launch Upgraded Coke&Go in Singapore
In a notable advancement in the intersection of digital technology and consumer convenience, Coca-Cola has partnered with Southeast Asia’s popular superapp, Grab, to launch an upgraded version of Coke&Go in Singapore. This innovative project marries Coca-Cola’s extensive product range with…
