Rethinking SEO Strategies: The Rise of Generative Engine Optimization The landscape of digital marketing is constantly evolving, pushing marketers to adapt and innovate to stay ahead of the curve. In…
Contextual Advertising
Advertising & MarketingData UtilizationDigital Marketing
Advertising IndustryDigital Marketing
Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising
Google’s Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising In the world of digital marketing, programmatic advertising has been a game-changer, allowing brands to target their…
Digital MarketingOnline Advertising
Google Keeps Cookies, Makes A U-Turn On Third-Party Ad Tracking
by David Chen
by David Chen
Google Keeps Cookies, Makes A U-Turn On Third-Party Ad Tracking Google, the tech giant known for its ever-evolving approach to user privacy and data tracking, has recently made a surprising…
Digital AdvertisingDigital Shopper MarketingE-commerce CRO
Chicory Launches Shoppable, Contextually Relevant Video Ads
by Arman Kuyran
by Arman Kuyran
Chicory Launches Shoppable, Contextually Relevant Video Ads Chicory, a leading digital shopper marketing platform, has recently unveiled a groundbreaking feature that is set to revolutionize the way consumers interact with…