Gopuff and Koddi Roll Out Incremental Ad Measurement Tools In a strategic move to elevate their advertising capabilities, Gopuff and Koddi have joined forces to introduce incremental ad measurement tools.…
Alphabet Revenue Surges 12% to $90 Billion in Q1: A Testament to Google Search and YouTube Ads Dominance Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 12%…
Threads Ads Expand to All Meta Advertisers After initial testing, access to Threads ads is now widely available. Meta advertisers are now able to utilize this powerful advertising tool to…
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns Meta, formerly known as Facebook, has been making significant strides in enhancing the performance of its AI-powered ad campaigns. Recent statistics…
How Google’s Control Over Publishers, Bid Impressions, and Ad Serving Shapes the Digital Ad Ecosystem Google, a dominant player in the digital advertising space, has long been scrutinized for its…
Google Combats Ad Fraud with AI and Human Reviews In the vast landscape of digital marketing, ad fraud continues to be a thorn in the side of advertisers and platforms…
Google’s Fight Against Ad Scams: Blocking 5.1 Billion Ads & Boosting AI Ad Safeguards In the ever-evolving landscape of digital marketing, one of the most significant challenges faced by both…
Google Blocks 5.1 Billion Ads & Boosts AI Ad Safeguards In the ever-changing landscape of digital marketing, staying ahead of fraudulent activities is crucial to maintaining a trustworthy online ecosystem.…
Google’s Proposed Solutions to Address Antitrust Concerns Amidst increasing scrutiny from the Justice Department over its alleged monopoly practices, Google has put forward alternative remedies to alleviate concerns regarding its…
LinkedIn Expands ‘Wire’ Video Promotion Option LinkedIn has recently announced the expansion of its ‘Wire’ video promotion option, allowing brands to enhance their advertising efforts on the platform. This program…