The Rise of Video Marketing in E-Commerce: Strategies for Success
In today’s digital landscape, the role of video marketing in e-commerce has become increasingly prominent. As consumer behavior shifts toward more visual content, businesses that harness the power of video are reaping the rewards. Industry statistics suggest that consumers are…
YouTube & Amazon top ad platforms while X sees decline
The latest Kantar Media Reactions 2024 report highlights a significant shift in the digital advertising landscape, emphasizing that YouTube and Amazon are currently the top platforms for marketers, while X (formerly known as Twitter) is experiencing a sharp decline in…
