Chinese Ecommerce Giants Forge Ahead Despite Regulatory Scrutiny China’s e-commerce landscape is currently witnessing a fierce battle among the industry’s top players, including Alibaba, JD.com, and Meituan. These giants are…
Customer Acquisition
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing analytics platform, has recently announced its new integration with Amazon…
Snapchat Partners with McDonald’s to Promote Snapchat+ Membership
Snapchat Partners with McDonald’s to Promote Snapchat+ Membership In a strategic move to enhance user engagement and loyalty, Snapchat has teamed up with fast-food giant McDonald’s to offer an exciting…
Airbnb Names Apple, Meta Vet As CMO
Rebecca Van Dyck Joins Airbnb as Chief Marketing Officer In a strategic move that has stirred the marketing world, Rebecca Van Dyck has recently been appointed as the Chief Marketing…
Mastercard Has Front-Row View Of How Fast Performance Changes
Mastercard Has Front-Row View Of How Fast Performance Changes In the ever-competitive world of digital marketing and e-commerce, companies are constantly striving to stay ahead of the curve. One company…
Skillsoft names Raianne Reiss as new Chief Marketing Officer
Skillsoft Appoints Raianne Reiss as Chief Marketing Officer: A Strategic Move for Global Growth Skillsoft, a leading provider of digital learning solutions, has recently made a significant strategic move by…
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
The Impact of Cost-Cutting on Technology Vendors: Why Scaling Back on PR and Marketing is a Risky Move In the ever-competitive landscape of technology vendors, the pressure to maintain profitability…
Andrew Norman Appointed to Lead BigCommerce’s Growth in EMEA BigCommerce, a leading e-commerce platform, has recently made a strategic move by appointing Andrew Norman as Senior Vice President and General…
Iliad Reports 11.8% Profit Rise in 2024 Iliad, the French telecommunications company, has announced an impressive 11.8% increase in profits for the year 2024. This growth comes on the heels…
Home Improvement Upgrade: How Brands Target Prospects
Home Improvement Upgrade: How Brands Target Prospects In a recent study conducted by Porch Group and Ascend2, it was revealed that the majority of marketers are facing challenges when it…