CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Customer Experience

Kroger Adapts RFID Tech in Bakery Department

Digital identification solutions company Avery Dennison has announced a game-changing partnership with The Kroger Co. aimed at enhancing both associate and customer experiences through RFID inventory automation technology. This innovative collaboration enables item-level digital identification within Kroger’s operations, thus facilitating…

# Sam’s Club Launching 1st All-Digital Store

In a bold move that underscores the growing trend of digital transformation in retail, Sam’s Club has announced the launch of its first all-digital store this month. According to Rick McMahon, CEO and founder of cda Ventures LLC, this innovative…

Ikea Kiosk Helps Shoppers Find the Perfect Mattress

In an effort to enhance the customer experience, Ikea has introduced an innovative self-service solution called the Upptäcka kiosk. This new technology is designed to assist shoppers in finding the ideal mattress based on their unique sleeping patterns. According to…

Maximizing B2B E-Commerce Efficiency Through Personalized Search

In today’s competitive e-commerce landscape, personalization is not just a buzzword; it is a critical strategy that can make or break a sale. This principle operates under the same tenets in both business-to-consumer (B2C) and business-to-business (B2B) environments. While many…

Retail’s Latest Fraud Risks, and How to Counteract Them

The retail industry faces increasing challenges as fraud continues to rise, posing significant risks for profitability and customer trust. In 2023, the U.S. retail sector alone experienced a staggering $60 billion loss due to payments fraud, which translates to retailers…

Blinkit's 10-Minute Return Policy: A Gamechanger for Online Apparel and Footwear

In a bold move aimed at enhancing customer satisfaction, Blinkit, the quick-commerce platform under the Zomato umbrella, has introduced a remarkable 10-minute return policy for its footwear and apparel offerings. This innovative service is designed to address the common consumer…

Zendesk Unveils AI Suite to Enhance Customer Service Efficiency

In a significant development for customer service across various industries, Zendesk has unveiled a powerful suite of artificial intelligence (AI) innovations designed to elevate service efficiency while maintaining high satisfaction levels. The new tools, including the AI Agent Builder, aim…

Rithum Strengthens Leadership with Key New Appointments

In a strategic move aimed at reinforcing its executive team, Rithum has announced the appointments of Suzin Wold as Chief Marketing Officer (CMO) and Mike Vantusko as Chief Financial Officer (CFO). These appointments come on the heels of Lou Keyes…

EXCLUSIVE: How Amazon is Focusing on the Easy Button for Grocery

In today’s fast-paced society, the act of grocery shopping has become increasingly intricate. With a staggering variety of products, brands, and pricing options, consumers find themselves overwhelmed by choice. Anand Varadarajan, Amazon’s VP of product technology for worldwide grocery stores,…

Most firms report sales boost after eCommerce platform switch

The move to switch eCommerce platforms is no small feat, but newly published findings suggest that the effort can pay off significantly in terms of sales and revenue. A recent report from commercetools, titled “State of eCommerce: Replatforming and Migration…