Wayfair's Loyalty Program: All About Extraordinary Value, Meaningful Perks
Wayfair, a leading player in the e-commerce sector, has recently introduced its Wayfair Rewards program, an initiative that offers members a rich array of benefits designed to enhance customer loyalty and improve the overall shopping experience. At an annual subscription…
Unlocking unused customer data: A wake up call for travel and hospitality
For travel and hospitality companies, understanding the customer landscape is crucial for long-term success. However, a recent report from Skift reveals that 57% of these firms face significant challenges in unifying customer data. This fragmentation can stifle effective marketing strategies…
Making customers happy isn’t just part of a transaction, it’s a never-ending responsibility
In today’s competitive retail landscape, the focus on enhancing customer experience (CX) has never been more critical. With consumer expectations continually on the rise, businesses must shift their perspective from merely completing a sale to fostering long-term relationships. This approach…
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
In the rapidly changing landscape of digital marketing, organizations often find themselves at a crossroads: should they build their own loyalty and promotions solution or deploy a ready-made, fit-for-purpose product? While the allure of custom development may seem appealing due…
Marigold unveils AI advancements to boost customer loyalty
In a significant move to redefine digital marketing, Marigold has introduced an array of advanced AI features designed to enhance customer engagement and loyalty. The launch of this updated roadmap, centering on the Marigold AI (MAI) platform, marks a pivotal…
Marigold Unveils AI Advancements to Boost Customer Loyalty
In an ambitious move to enhance customer engagement and loyalty, Marigold has announced an expanded roadmap for its AI platform, Marigold AI (MAI). This development underscores the increasing importance of artificial intelligence in cultivating meaningful, human-centered experiences in digital marketing….
How to Achieve Customer Obsession in B2B Commerce
In today’s competitive B2B landscape, a strong focus on customer needs has become not just a strategy but a necessity. According to Forrester Research Inc.’s report, “The State of Customer Obsession in B2B, 2024,” companies that prioritize customer satisfaction gain…
Robots transforming how customers shop, early adopters reaping benefits
The landscape of retail is witnessing a significant transformation with the integration of robots into shopping environments. This is not merely a technological gimmick; it’s a fundamental shift that aligns with evolving consumer expectations. A recent survey indicates that shoppers…
Temu Shoppers Are Loyal, Pretty Social
The latest report from Numerator reveals that Temu, a Chinese online marketplace, is gaining a strong foothold among U.S. consumers, particularly through its loyal customer base. With Temu shoppers averaging six purchases per year and spending around $247 annually on…
Roselle Thomas Takes Helm as CMO at Bealls Florida: A New Era in Retail Strategy
In the dynamic world of retail, leadership changes can herald significant shifts in strategy and performance. Bealls Inc., a prominent name in the mass merchant category, has made a notable appointment by naming Roselle Thomas as the new Senior Vice…
