Data Snags: B2C Marketers Face Challenges In Unifying Sources In the fast-paced world of digital marketing, data is king. B2C marketers rely heavily on data to understand customer behavior, personalize…
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking LinkedIn has recently announced a significant update that is set to revolutionize ad performance tracking on its platform.…
NiCE Expands AI Partnership with Salesforce for Unified Customer Service NiCE, a prominent player in the AI industry, has recently announced an expansion of its partnership with Salesforce. The focus…
Mixed CX: Brands Face Many Hurdles, But Are Investing Customer experience (CX) has become a key battleground for brands looking to differentiate themselves in an increasingly competitive marketplace. As consumers’…
Coinbase Teams with Perplexity to Bring Crypto Data into AI Search Coinbase, one of the leading cryptocurrency exchanges globally, has recently announced a strategic partnership with Perplexity, a prominent player…
Q&A: Why B2B Leaders Turn to AI and Data Integration to Power Omnichannel Growth Rob Bonham, managing director of the Demand Generation Group at BDO Digital, sheds light on a…
Dentsu Integrates Eye-Tracking Data for Media Planning In the realm of digital marketing, the ability to gather and analyze data is paramount. The more insights a marketer has, the better…
MiQ Unveils Sigma AI Platform to Unify Programmatic Advertising MiQ, a leading marketing intelligence company, has recently made waves in the digital advertising world with the launch of its groundbreaking…
Pegasystems Launches Pega Agentic Process Fabric to Unify Enterprise AI Automation Pegasystems, a leading provider of digital transformation solutions, has recently made waves in the tech industry with the launch…
Amplitude Unveils New Tools to Unify Marketing & Product Data Amplitude, a leading analytics company, has recently made a significant move in the realm of data unification by launching new…