B2B E-commerce SolutionsBeauty and Fashion Retail Amazon rebrands GenZ fashion platform as ‘Serve’ by Priya Kapoor May 20, 2025 by Priya Kapoor May 20, 2025 Amazon’s Rebranding Strategy: A Closer Look at the ‘Serve’ Platform E-commerce giant Amazon recently made headlines with its decision to rebrand its Gen Z fashion platform, catering to customers born… FacebookTwitterLinkedinTelegramEmail