digitalmarketing ecommerce conversionrateoptimization retailonline marketplacesshoppingbehaviors

Bullet manufacturer Ammo Inc. takes direct aim at growing its online marketplace

Ammo Inc. Shifts Focus to Online Marketplace Amid Acquisition by Olin Winchester The recent acquisition agreement between Ammo Inc. and Olin Winchester marks a strategic shift for the ammunition manufacturer. Instead of continuing its traditional manufacturing operations, Ammo Inc. has…

OnBuy: ‘30% daily growth in key European markets’

OnBuy: ‘30% Daily Growth in Key European Markets’ OnBuy, a popular cashback marketplace from the United Kingdom, has quietly begun its European expansion. The business reports 30 percent day-on-day sales growth in key European markets, with a rapidly growing backlog…

Joann bankruptcy is now its second within a year

Joann Inc.: Navigating Bankruptcy for the Second Time in a Year Joann Inc. emerged from one bankruptcy process in 2024. Now, the crafting supplies retailer has voluntarily filed for Chapter 11 protection once again, committing to keep stores open as…

Best Buy gets back into the marketplace game with a new launch this summer

Best Buy Re-Enters Online Marketplace Scene: A Strategic Comeback in 2025 Best Buy Co. is making waves in the digital retail sphere once again after a decade-long hiatus from its online marketplace in the U.S. The consumer electronics giant first…

The internationalisation of e-commerce 

Unlocking Global Opportunities: The Internationalization of E-Commerce In today’s interconnected digital landscape, the potential for e-commerce knows no bounds. The internationalization of e-commerce has revolutionized the way businesses operate, allowing them to transcend geographical limitations and tap into a global…

Meesho FY24 Revenue Jumps 33% to Rs 7,615 Crore Amid Reduced Losses

In an impressive turn of events, Meesho, the Bengaluru-based e-commerce giant, has announced a remarkable 33% increase in its revenue for the fiscal year 2023-2024, reaching Rs 7,615 crore, up from Rs 5,735 crore the previous year. This notable growth…

Understanding the Rise of Online Marketplaces: Insights from Recent Consumer Research

Recent research from Digital Commerce 360 and Bizrate Insights reveals striking patterns in consumer behavior regarding online marketplace shopping. It appears that for many consumers, buying from online marketplaces is no longer an occasional occurrence but a regular part of…