UK Study Reveals E-Commerce Checkout Inefficiencies
A recent study by Ecommpay in collaboration with IMRG has shed light on the significant inefficiencies plaguing e-commerce checkout processes across the UK. The research titled “eCommerce Checkouts: UK Retailers Reveal Their Checkout Strategy and Performance” provides a comprehensive analysis,…
Perfecting E-Commerce Checkout: Lessons from Amazon's Seattle Lab
In the world of e-commerce, the checkout process is often the tipping point that determines whether a customer completes a purchase or abandons their cart. Amazon, a leader in online retail, has extensively researched and optimized this critical phase of…