Myntra's GenZ Customer Base Doubles to 16 Million in 2024
Myntra, a prominent player in India’s lifestyle e-commerce landscape, has announced a notable expansion of its GenZ customer base, which surged to 16 million in 2024 from just over 8 million in mid-2023. A significant portion of this growth can…
Myntra May Offer a 4-Hour ‘Solution’ for Your Fashion ‘Needs’
Myntra, a prominent name in Indian fashion e-commerce, has announced an exciting evolution in its delivery services: a pilot program offering delivery within just four hours. This initiative represents a strategic response to the ever-growing demand for quick services in…
Quick Commerce: Addressing Returns and Exchanges in Fashion E-commerce
As quick commerce continues to expand its reach, companies are focusing on a critical aspect that has long plagued the fashion e-commerce sector: returns and exchanges. Blinkit, based in Gurgaon, is testing 10-minute returns and exchanges for apparel and lifestyle…
# Online Fashion Worth 213 Billion Euros in 2023
The European online fashion, beauty, and luxury market has made remarkable strides, generating a turnover of 213 billion euros in 2023. A significant 38 percent of this market is attributed to cross-border sales, accounting for roughly 82 billion euros. Such…
Newme Launches Revolutionary 90-Minute Fashion Delivery Service in India
In a bold move to reshape the fashion e-commerce landscape, Newme, a fashion-tech brand launched in 2022, has introduced a groundbreaking 90-minute delivery service for its expansive collection of over 6,000 fashion items. Catering specifically to the dynamic and fast-paced…