And What Will You Give? OTTO's Christmas Campaign for 2024
The holiday season is not just a time for giving; it’s a pivotal moment for retailers, especially in the realm of digital marketing and e-commerce. This year, OTTO, Germany’s largest online retailer, has kicked off its Christmas campaign under the…
Yahoo Identity Solutions Expand Access Across Key SSPs
In a significant move aimed at enhancing advertising effectiveness in a cookie-less world, Yahoo has announced the expansion of its Identity Solutions across key supply-side platforms (SSPs). This development allows publishers to better monetize their audiences by using Yahoo’s innovative…
Concerns Surrounding Google's Privacy Sandbox: Implications for Small Ad-Tech Firms
Small ad-tech companies are expressing significant anxiety regarding Google’s Privacy Sandbox initiative, which is designed to replace third-party cookies with more privacy-conscious alternatives. As this development gains traction, various stakeholders are concerned that it might further solidify Google’s dominance in…
