Consumer behavior, JCPenney transformation, Home Depot's vision lead top most-read articles in 2024
As we approach the end of 2024, a clear narrative has emerged in retail reporting: understanding consumer behavior and leveraging technology are paramount for survival and growth. The top four articles that grabbed the attention of readers this year shed…
JCPenney’s Strategic Shift: Appointing Khristene Son to Lead Trend, Brand, and Design
In a move aimed at revitalizing its brand and connecting with modern consumers, JCPenney has appointed Khristene Son as the new Senior Vice President of Trend, Brand, and Design. This change comes as the company looks to innovate its merchandising…