#MarketingStrategies

Evolving Strategies: How Grocers Are Making a Difference in Relief Efforts

In the fast-paced world of retail, particularly within the grocery sector, we are witnessing an increasing demand for retailers to adapt and respond to the needs of their communities. The recent humanitarian challenges have revealed the pivotal role grocers play…

Topsort Appoints Umer Paracha as New Head of Marketing: A Game Changer for Retail Media

Topsort, an emerging leader in the clean advertising space, has announced the appointment of Umer Paracha as its new Head of Marketing. This strategic move comes on the heels of the company’s recent $20 million Series A funding round, which…

Welch’s Zero Sugar Juice Line

Welch’s, an iconic brand renowned for its delicious fruit juices, has stepped boldly into the health-conscious market with the launch of its largest-ever marketing campaign for its Zero Sugar Juice line titled “You Gotta Sip It, To Get It”. This…

Krusteaz Refrigerated Pour & Bake Batters: A New Era in Baking Convenience

Venerable baking brand Krusteaz has introduced an innovative product line that promises to simplify the baking experience without sacrificing quality. The new Krusteaz Batters offers a refrigerated, pour-and-bake solution for sweet treats, available in three convenient flavors: Chocolate Brownie, Vanilla…

Boosting Your E-Commerce Sales: Strategies for Optimal Conversion Rates

In the competitive landscape of e-commerce, achieving high conversion rates is more than just a goal; it’s a necessity for success. With endless options available to consumers online, ensuring that potential customers complete their purchase is paramount. From understanding customer…

DISG and AI Singapore: Empowering SMBs through AI Training

As companies strive to stay competitive in an increasingly digital landscape, the importance of understanding and harnessing artificial intelligence (AI) becomes paramount. Recognizing this need, the Digital Industry Singapore (DISG) and AI Singapore have taken a significant step towards enhancing…

Whipped Fusion: A Game-Changer in the Alcohol Market

The introduction of Whipped Fusion marks a significant innovation in the alcohol industry, bringing a fresh twist to consumer enjoyment of beverages. This wine-based product is a non-dairy, gluten-free whipped cream infused with alcohol, creating an entirely new category of…

Australian United Retailers Teams with Lobyco to Boost Loyalty, Promotions

In an effort to enhance customer engagement and personalize shopping experiences, Australian United Retailers Ltd. (AUR) has announced a significant partnership with Lobyco, a provider specializing in grocery loyalty programs. This five-year collaboration aims to revolutionize how AUR’s network of…