CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

#MarketInsights

Venture Capital Trends in E-Commerce: A Cautious Outlook for 2024

As we move into 2024, the venture capital landscape regarding e-commerce investments appears uncertain. According to a recent PitchBook survey encompassing 53 venture capital firms, e-commerce ranks low on their priority list, a notable shift that reflects broader economic conditions…

The Evolving Landscape of Cross-Border eCommerce: Insights and Trends for 2024

If you have ever purchased a product online from another country, you have participated in the burgeoning sector of cross-border eCommerce. This practice not only broadens the consumer base for businesses but also allows shoppers to access a diverse array…

5 Habits of Gen Z Shoppers That Grocers Should Heed

Understanding the shopping habits of Gen Z is essential for grocers seeking to capture this influential market segment. At the recent Grocery Impact event organized by Progressive Grocer in Orlando, a panel of young professionals and students shared their insights…

Report Tracks Shoppers’ Shift to Plant-Based Foods

Recent insights from the “Plant-Based Migration Analysis” conducted by The Kroger Co., the Plant Based Foods Institute, and 84.51° reveal a significant trend in consumer behavior. For the fourth consecutive year, households that increased their plant-based food purchases have consistently…

Fresh Thyme's Top 10 Midwest Grocery Trend Predictions

In an ambitious move reflecting the changing landscape of consumer preferences, Fresh Thyme Market has published its second annual food trend predictions for 2025. This report, created in partnership with Spins, a trusted retail data and intelligence provider based in…

US Consumers Pulling Back on Purchases: Most ‘Fed Up’ with Increasing Prices

Recent findings shed light on the evolving landscape of American consumer behavior, indicating that a significant portion of the population is reassessing their purchasing habits due to rising costs. According to a report from Empower, an alarming 87% of Americans…