Tech Stack Jumble: Brands Are Having Trouble Identifying Customers In today’s digital age, marketers have a plethora of tools at their disposal to reach and engage with customers. From social…
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders…
Marketing technology, or martech, is at a critical juncture. As the complexities of consumer behavior and technology continue to grow, marketers face the challenge of optimizing their martech performance to…
In today’s competitive landscape, businesses have poured billions into marketing technology (martech) systems. Yet, a remarkable 99% of them plan to update their setups in the upcoming year. This striking…
In today’s digital landscape, the importance of customer trust cannot be overstated. A recent report by Harvard Business Review Analytic Services, sponsored by SAS, highlighted that a staggering 91% of…
A recent report from Harvard Business Review Analytic Services, sponsored by SAS, reveals critical insights into how marketing technology (MarTech) can shape customer trust. Despite the clear potential of MarTech…
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