Bass Pro Shops Appoints Kevin Kreczko as New VP of Customer Experience
In a strategic move to enhance customer engagement, Bass Pro Shops has appointed Kevin Kreczko as the Vice President of Customer Experience. Bringing a wealth of experience from the entertainment, attraction, and hospitality sectors, Kreczko is set to spearhead initiatives…
The Imperative of a Robust B2B E-Commerce Program for Modern Businesses
B2B e-commerce has transitioned from a “nice to have” feature into a crucial element for organizations aiming to maintain competitiveness in today’s market. Recent findings from McKinsey & Co. underscore this transformation, revealing that e-commerce has overtaken in-person sales as…
B2B Omnichannel E-Commerce: The Wave of Change in Sales Strategies
The business-to-business (B2B) landscape is witnessing a significant transformation as omnichannel e-commerce gains traction. According to a recent report by McKinsey & Co., the urgency for B2B companies to move beyond traditional sales methods is paramount. Businesses are investing heavily…
Navigating the Multi-Dimensional B2B Buyer Journey: The Importance of a Digital Omnichannel Approach
The landscape of B2B purchasing has transformed dramatically in recent years, particularly as organizations adapt to both technological advancements and shifts in buyer behavior. According to a 2023 survey conducted by Digital Commerce 360 and Forrester Research, B2B buyers are…
Walmart Announces Marketplace Expansions, Fulfillment Solutions
Walmart is taking significant strides in enhancing its Marketplace, highlighted during the recent Let’s Grow! 2024 Walmart Marketplace Seller Summit in San Francisco. This event served as a platform for Walmart Marketplace sellers to gain insights and strategies for scaling…