In the fast-paced and competitive world of food retail, leading companies like Ahold Delhaize are adapting to ensure they meet the evolving needs of consumers. At the recent Groceryshop conference…
In a significant shake-up at Bath & Body Works, Julie Rosen, the brand’s president of retail, announced her departure from the role to transition into an advisory position. This strategic…
In a strategic move to enhance customer engagement, Bass Pro Shops has appointed Kevin Kreczko as the Vice President of Customer Experience. Bringing a wealth of experience from the entertainment,…
B2B e-commerce has transitioned from a “nice to have” feature into a crucial element for organizations aiming to maintain competitiveness in today’s market. Recent findings from McKinsey & Co. underscore…
The business-to-business (B2B) landscape is witnessing a significant transformation as omnichannel e-commerce gains traction. According to a recent report by McKinsey & Co., the urgency for B2B companies to move…
E-commerce CRO
Navigating the Multi-Dimensional B2B Buyer Journey: The Importance of a Digital Omnichannel Approach
The landscape of B2B purchasing has transformed dramatically in recent years, particularly as organizations adapt to both technological advancements and shifts in buyer behavior. According to a 2023 survey conducted…
Walmart is taking significant strides in enhancing its Marketplace, highlighted during the recent Let’s Grow! 2024 Walmart Marketplace Seller Summit in San Francisco. This event served as a platform for…