Westfield Rise Revolutionizes Retail Advertising with AI-Powered DOOH Targeting for 600 Profiles In a world where digital marketing reigns supreme, the convergence of online and offline advertising has become increasingly…
Taboola Unveils Predictive Audiences: The Next Level of Ad Targeting Taboola, a leading content discovery platform, has recently introduced a game-changer in the world of digital advertising – Predictive Audiences.…
Artificial IntelligenceDigital AdvertisingMarketing Technology
Google Announces a Range of AI Powered Ad Updates at Marketing Live
Google Announces a Range of AI Powered Ad Updates at Marketing Live Google has once again raised the bar for digital advertising with the announcement of a series of AI-powered…
Automation in retail industry
Albertsons media division sees robust results from Criteo video solution
Albertsons Media Division Sees Robust Results from Criteo Video Solution Albertsons, the well-known retail giant, has been making waves in the digital marketing realm with its innovative approach to leveraging…
NAI To Shut Down Opt-Out Tools The Network Advertising Initiative (NAI) recently made a significant announcement that has sparked discussions within the digital marketing and e-commerce industries. In an email…
Consumer ProtectionData PrivacyDigital Marketing
Court Won't Revive Suit Against X Over Ad-Targeting Gaffe
Court Won’t Revive Suit Against X Over Ad-Targeting Gaffe A recent decision by a federal appeals court has brought attention to the delicate balance between data collection for security purposes…
App Space Is Having A Probabilistic ‘Moment’ In the ever-changing landscape of digital marketing, companies are constantly seeking innovative solutions to navigate the challenges posed by evolving privacy regulations. With…
Changing Trends in OTT Ads: A Study Reveals the Impact in Singapore In the realm of digital marketing, staying ahead of the curve is crucial to success. With the ever-increasing…
App Marketing Trends: How Rising Ad Budgets and KPI Targets are Shaping the Industry In the fast-paced world of app marketing, staying ahead of trends is crucial for success. A…
Analytics and ReportingDigital MarketingRetail Media NetworksSupermarket Chains
Giant Eagle taps Grocery TV platform to scale retail media network
Giant Eagle, one of the nation’s leading supermarket chains, has recently made waves in the retail industry by partnering with Grocery TV, a cutting-edge digital marketing platform. This collaboration marks…
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