Unlocking Advertising Opportunities: How Google’s AI-Powered Pixel 10 Can Benefit Advertisers Google has recently made waves in the tech world with its announcement of the Pixel 10, a cutting-edge smartphone…
Personalized Advertising
Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Google Advances Large Language Models to Block and Take Down Invalid Ad Traffic Google is once again at the forefront of innovation in the digital marketing realm. Recent advances in…
Westfield Rise Revolutionizes Retail Advertising with AI-Powered DOOH Targeting for 600 Profiles In a world where digital marketing reigns supreme, the convergence of online and offline advertising has become increasingly…
Taboola Unveils Predictive Audiences: The Next Level of Ad Targeting Taboola, a leading content discovery platform, has recently introduced a game-changer in the world of digital advertising – Predictive Audiences.…
Google Announces a Range of AI Powered Ad Updates at Marketing Live
Google Announces a Range of AI Powered Ad Updates at Marketing Live Google has once again raised the bar for digital advertising with the announcement of a series of AI-powered…
Albertsons media division sees robust results from Criteo video solution
Albertsons Media Division Sees Robust Results from Criteo Video Solution Albertsons, the well-known retail giant, has been making waves in the digital marketing realm with its innovative approach to leveraging…
NAI To Shut Down Opt-Out Tools The Network Advertising Initiative (NAI) recently made a significant announcement that has sparked discussions within the digital marketing and e-commerce industries. In an email…
Court Won't Revive Suit Against X Over Ad-Targeting Gaffe
Court Won’t Revive Suit Against X Over Ad-Targeting Gaffe A recent decision by a federal appeals court has brought attention to the delicate balance between data collection for security purposes…
App Space Is Having A Probabilistic ‘Moment’ In the ever-changing landscape of digital marketing, companies are constantly seeking innovative solutions to navigate the challenges posed by evolving privacy regulations. With…
Changing Trends in OTT Ads: A Study Reveals the Impact in Singapore In the realm of digital marketing, staying ahead of the curve is crucial to success. With the ever-increasing…