Breaking Free from the Walled Gardens: A New Era for Digital Advertising
The digital advertising landscape is currently dominated by a few tech giants, notably Google, Meta, and Amazon, which have constructed what is often referred to as ‘walled gardens’. These environments offer immense growth potential for advertisers but come with significant…
Navigating Beyond the Walled Gardens: The Future of Digital Advertising
In the digital advertising sector, a few tech giants, particularly Google, Meta, and Amazon, reign supreme, creating what are often referred to as ‘walled gardens.’ These platforms control a significant share of advertising spend, effectively stifling diversity and creativity in…