#RetailInnovation

The Closure of Afound: A Shift in H&M’s Digital Strategy

The recent announcement of Afound’s impending closure highlights a significant shift in the retail landscape, particularly for H&M and its approach to digital outlets. Launched in 2018, Afound aimed to tap into the growing online discount market by offering a…

The Evolution of E-Commerce Strategies in the Digital Age

The digital landscape is continuously reshaping the way businesses engage with their customers, and e-commerce has become a vital part of this transformation. As we look at the current trends and strategies that are defining the e-commerce landscape, it is…