Eric Savich Takes Helm at Progressive Grocer
EnsembleIQ has announced that Eric Savich, who has successfully led the Path to Purchase Institute and Consumer Goods Technology (CGT) brands, is stepping into a larger role as the head of Progressive Grocer and Store Brands publications. This strategic move…
Retail Media’s Growing Influence on Marketing Strategy
Retailers are at the heart of a significant transformation within the marketing landscape as brands strive to adapt to evolving purchasing patterns. According to a recent survey by 84.51°, over half of consumers—52%—indicated a trend toward opting for lower-cost brands…