YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes YouTube continues to revolutionize the way content creators engage with their audiences. The recent expansion of the platform’s crowd-sourced…
The Evolving Role of CIOs: Balancing Innovation and Commercial Impact In today’s rapidly evolving digital landscape, the role of Chief Information Officers (CIOs) has undergone a significant transformation. Traditionally viewed…
Getting Email And Revenue On One Page: The Metrics Are Not Always Easy When it comes to digital marketing, tracking metrics is key to understanding the success of campaigns. Email…
Dunnhumby Enhances Retail Media Platform with Osmos Partnership Dunnhumby, a renowned solutions provider in the retail industry, has recently taken a significant step to enhance its retail media platform. Partnering…
Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use Mailchimp, a leading marketing automation platform, has recently undergone a significant transformation in its opt-in forms for mobile devices.…
Juventus Teams Up with Tether to Revolutionize Sponsorship Strategies In a groundbreaking move that merges the worlds of sports and cryptocurrency, Juventus, one of the most renowned football clubs globally,…
ByteDance Faces Pressure as US Weighs TikTok’s Future The ongoing saga of TikTok’s uncertain future in the United States has taken another twist, as tech giants Apple and Google have…
General Motors Embraces Driver Assistance Technology to Drive Future Profits In a strategic shift aimed at ensuring future profitability, General Motors is turning its focus towards driver assistance technology. This…
Repsol Announces 4 Billion Euro Data Centre Project: Expansion Reports Repsol, the Spanish energy giant, has set its sights on a new venture that could revolutionize its operations. The company…
PhonePe Sharpens Quick Commerce Play in First for a Payments Company PhonePe, backed by Walmart, is gearing up to make its mark in the quick commerce market, a move motivated…