#SalesStrategy

Reltio & ZoomInfo Integrate to Boost Sales Insights

In a significant advancement for sales and marketing professionals, Reltio has launched an integration with ZoomInfo that promises to enhance customer data accessibility and quality. Dubbed Reltio Enrichment with ZoomInfo, this collaboration merges Reltio’s robust data unification platform with ZoomInfo’s…

The Impact of Generative AI on B2B Commerce: Transforming Sales and Customer Experience

In the ever-changing landscape of B2B commerce, the adoption of generative AI (GenAI) is reshaping how companies interact with their customers and streamline their operations. While B2C brands often jump at the latest technology trends, B2B organizations have historically been…